080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]
Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of...
View Article081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton
The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape...
View Article082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry)...
A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in...
View Article083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company...
View Article084: Decoding The Mysterious World of Analytics w/Simo Ahava
On today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo...
View Article085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French
Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of...
View Article086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul...
On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link...
View Article087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis...
I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use...
View Article088: Turbocharge Your Content Creation Process w/Marijana Kostelac
Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short...
View Article089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz
In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in...
View Article090: Improve Your Rankings by Understanding Intent w/AJ Kohn
I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up...
View Article091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg
When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here....
View Article092: Mobile First Indexing: A Whole New Google w/Cindy Krum
In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to...
View Article093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault
I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes,...
View Article094: Large Site, In-House Technical SEO w/Jamie Alberico
In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large...
View Article095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt
When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images....
View Article096: How To Deliver Effective SEO Consulting w/Marie Haynes
If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO...
View Article097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub
The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the...
View Article098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi
This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details...
View Article099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc
On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of...
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