059: The NEW Technical SEO (In Plain English) w/Mike King
I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical...
View Article060: Growth Story – 0 To 100,000 Monthly Visitors (In One Year) w/Tyler Hakes
If I was asked to do what Tyler had to, I’d be terrified too. It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just...
View Article061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned)
This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! How we find and choose guests Our top to bottom production...
View Article062: The Definitive Steps To International SEO & Multilingual SEO Success...
International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to...
View Article063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja
This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s...
View Article064: Noah Kagan on How To Craft A Winning Marketing Plan
One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about...
View Article065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves...
View Article066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilva
I truly believe in the power of cross-discipline learning. That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few...
View Article067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach...
I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the...
View Article068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny...
Google is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is. My guest today has estimated kitchen products, for example, get...
View Article070: How To Do Big Brand SEO w/Corey Eulas
Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey...
View Article071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale
I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is...
View Article072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson
Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content....
View Article073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes
Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what...
View Article074: The Email
The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link 🙂...
View Article075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson
In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb...
View Article076: A Journey Through Google’s Most Significant Search Patents (Part 1)...
Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to...
View Article077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls
The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with...
View Article078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs
Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the...
View Article079: A Journey Through Google’s Most Significant Search Patents (Part 2)...
I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and...
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