074: The Email
The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link 🙂...
View Article075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson
In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb...
View Article076: A Journey Through Google’s Most Significant Search Patents (Part 1)...
Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to...
View Article077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls
The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with...
View Article078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs
Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the...
View Article079: A Journey Through Google’s Most Significant Search Patents (Part 2)...
I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and...
View Article080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]
Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of...
View Article081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton
The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape...
View Article082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry)...
A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in...
View Article083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company...
View Article084: Decoding The Mysterious World of Analytics w/Simo Ahava
On today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo...
View Article085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French
Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of...
View Article086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul...
On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link...
View Article087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis...
I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use...
View Article088: Turbocharge Your Content Creation Process w/Marijana Kostelac
Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short...
View Article089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz
In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in...
View Article090: Improve Your Rankings by Understanding Intent w/AJ Kohn
I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up...
View Article091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg
When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here....
View Article092: Mobile First Indexing: A Whole New Google w/Cindy Krum
In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to...
View Article093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault
I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes,...
View Article094: Large Site, In-House Technical SEO w/Jamie Alberico
In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large...
View Article095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt
When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images....
View Article096: How To Deliver Effective SEO Consulting w/Marie Haynes
If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO...
View Article097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub
The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the...
View Article098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi
This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details...
View Article099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc
On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of...
View Article100: Marie Haynes on The August 1st Update, Link Building, EAT – Special...
We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry,...
View Article101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber
It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS...
View Article102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl...
View Article103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make
Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty...
View Article104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel...
This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org...
View Article105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just...
View Article106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ
On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How...
View Article107: A Masterclass In Modern Day Link Building w/Garrett French
I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging...
View Article108: How To Escape Content Mediocrity w/Henneke D
This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more...
View Article109: How To Find, Get… and Keep Featured Snippets with Izzi Smith
Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She...
View ArticleThe Private Voice Memo I Made After Dinner With Gary Illyes [2017]
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions...
View Article110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core...
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and...
View Article111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search...
View ArticleClik here to view.
112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not...
View ArticleClik here to view.
113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost –...
View ArticleClik here to view.
114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually...
View ArticleClik here to view.
115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing...
View ArticleClik here to view.
116: Seizing The Image Search Opportunity w/Jess Peck
In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual...
View ArticleClik here to view.
117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR...
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of...
View ArticleClik here to view.
118: How To Help Large Organizations Win at SEO w/Melanie Phung
In this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company,...
View ArticleClik here to view.
119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then...
View ArticleClik here to view.
120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The...
View ArticleClik here to view.
121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More)...
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across...
View ArticleClik here to view.
122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food...
View Article